Email marketing, content marketing, social media marketing, landing page and website optimization, and SEO constitute the most effective lead generation channels and result in the best opportunities to fill your pool of potential customers. As a B2B company, you're constantly looking for new ways to improve your marketing efforts and generate more leads. We all know that this is much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your marketing efforts.
This is due to sales reps, higher marketing budgets, and increased conversations directly with your customers. With this data at your fingertips, you can analyze past trends, sources of leads, and successful strategies to help predict and determine your lead generation action plan for the coming year. Do you want to have an advantage over your competitors? Then you'll want to stay ahead of the curve by identifying the best B2B marketing strategies that work for your company right from the start. If it takes a long time for your team to figure out what works and what doesn't, then you could lose sales.
To stay ahead of the competition, B2B companies must look for marketing channels that allow them to improve the shopper experience and expand their online reach. We will see a shift from traditional marketing channels, such as print publications and television, to artificial intelligence (AI), content marketing, video and audience reorientation. Digital marketing will continue to grow exponentially in the coming years. The future is bright for content marketing.
What will we see in the next few years? Probably more interactive content in the form of video, mobile optimization and even VR (virtual reality). Technology is advancing rapidly, and there will be many ways to drive engagement and sales with even more interactive content. When creating interactive content, it's important to consider how the content will benefit both your company and your customers. See which companies visit your site and follow up with them with website visitor identification.
Website visitor identification software, such as Visitor Queue, allows you to view the companies that visit your website, along with the company's history, size, location, and industry. In addition, you will also have access to your employees' information, such as job title, email address, phone number, and social media channels. You will be able to see what actions they took on their website and how to contact them to provide you with more information about their products or services. Let's say you're a B2B company that offers office rental services to new companies.
You can partner with companies, such as major marketing agencies, to recommend your space to local businesses to rent for team meetings and events. In exchange, you can offer your marketing services to people who use your space. What better way to generate B2B sales than to advertise to users who are already interested in your business? Search engines are an important marketing channel for B2B companies. With search engine optimization (SEO), you can attract users who are actively searching for the types of services or products you offer.
Optimize your website by targeting the specific keywords that users are looking for. In addition to making your website fast and mobile friendly, and publishing valuable content, your audience wants to read. Soon, you'll generate organic leads on autopilot and be able to follow up with them by identifying website visitors. This is another smart source of lead generation for B2B companies that learn to use these channels to their advantage.
If you already have a list, you can promote subscribers with a well-researched email campaign (we recommend hiring an advertising copywriter to help you). If you don't have a list or want to expand it, you can use these 19 methods to get started. You can nurture prospects with content that fits their unique interests and stage of the sales cycle. In addition, with website visitor identification, you can segment your list for better targeting.
With channels such as website visitor identification, video marketing, organic search, and more, you can start your own “digital transformation”. This will help your team leverage your lead generation strategy. Every company needs to explore multiple marketing options to really figure out what their customers respond to best. If you don't try new tactics, how will you know if something works better?.
But what channels should you use to promote your landing page? Let's talk about the front-end of lead generation marketing. Email marketing, SEO and social media were the leaders in generating leads. When it came to generating revenue, email marketing, SEO and PPC were the top three. Compared to traditional advertising or field marketing efforts, you can get a higher return for your money by focusing on digital B2B marketing channels.
The post What channels are you using for B2B lead generation? first appeared on Pureb2B. If you want to learn more, keep reading and call us at 888-256-9448 to speak to a strategist. Clutch has interviewed more than 200 WebFX customers to discuss their experience partnering with us. Yes, social media is a player in the field of online lead generation channels.
Regardless of which social media channel you choose (Facebook, Twitter, LinkedIn, etc.), you have the opportunity to reach new customers, as well as build relationships with existing ones. Experiment with what works for your company. Don't try to bite more than you can chew, but recognize that social media is fast and posting once a week is not enough. Some social media channels such as Facebook and Twitter offer paid ads that work with a PPC model.
Although you may be hesitant to spend money on what is often considered a free channel, the truth is that the organic reach of Facebook business pages and tweets is quite depressing. By using payment options, you can reach more customers and better engage with those who already follow you on social media. This gives your company an extra boost and another chance to stand out. On average, outgoing leads cost nearly 40% more than incoming leads.
Not to mention, only 16% of marketers believe that outbound marketing brings the highest quality of leads. Inbound marketing offers better costs and results, so most lead generation strategies focus on inbound channels. It happens after you've attracted an audience and you're ready to convert those visitors into leads for your sales team (i.e. sales-qualified leads).
If you have a list of low-qualified leads that you have captured from your website or from Linkedin prospecting, you can send cold emails to nurture and close them. Below are three fully developed lead generation guides that could easily be applied as important channels for, for example, a consulting business. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content. There are all-in-one sales and marketing automation platforms or CRM that combine several tools you'll need for successful lead generation.
While nearly 50% of marketers consider it one of the most challenging lead generation strategies, social media offers an immense opportunity for companies that can dominate networks such as Facebook, LinkedIn and Instagram. You can reach posts that attract your target audience to become your affiliates; this will include B2B lead generation companies, developers, community managers, consultants, bloggers, etc. Cold reach assumes you first provision leads and then connect with prospects via email or cold calling. These lead generators are just a few examples of lead generation strategies you can use to attract potential customers and guide them to your offers.
Outbound lead generation is based on disruptions, meaning you find the people who are most likely to become your customers. When you bring potential customers to your business, they're more likely to have a genuine interest in your products or services. Service qualified leads are contacts or customers who have indicated to their service team that they are interested in becoming paying customers. If you manage to link your article, you'll be able to generate more traffic, rank better in searches, and generate more leads as a result.
Now that we've understood how B2B lead generation works and how crucial it is to a well-functioning sales funnel, let's explore ways to set up processes and channels. . .