Lead Generation Forms: What They Are and How to Use Them

Learn what lead generation forms are and how they can help you capture leads. Read our guide on how leading brands use updated forms and best practices for creating effective lead generation forms.

Lead Generation Forms: What They Are and How to Use Them

Lead generation forms are online forms used to collect contact information from potential customers. Zapier is an automation application that allows you to integrate with thousands of other services, making it easier for both you and the customer to use forms. In this article, we'll explain why leading brands use updated forms and how you can use them to capture leads. To create an effective lead generation form, you need to understand your target audience and create a business image that will capture their attention.

Oracle's lead generation form is unique because it includes a description of why so many impressive companies are already using their product. With competition growing, it's becoming increasingly difficult to attract leads and increase website traffic. Lyft's lead generation form is almost all you see when you enter the website, along with some fun animations. Having a simple form that only asks for an email address without any incentives won't be effective in generating leads. If your forms are too intimidating or difficult to fill out, you'll lose leads at the last hurdle, meaning 99% of your lead generation investment will be wasted.

The lead capture form on your homepage should clearly explain what the user will get in return for providing their email address. This could be a heatmap that tells you why visitors are leaving your website or any other incentive that will convince them to give up their email address. Uber uses a segmentation approach that allows them to deliver one of two forms to each type of lead. It's important to track the cost-per-lead for your campaigns, the fill rate of lead forms, and the number of leads you get from specific professional audience segments. Unico Nutrition has two lead generation forms on its website that appear at different times along the buyer's journey. By following these examples and best practices, you can improve the lead forms on your website and achieve incredible results in lead generation.

Thanking leads for filling out your form and taking the next steps is a great way to show appreciation and inform them that their submission was completed.

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