A lead generation form is an online form used to collect contact information from leads. Zapier is an automation application that allows you to integrate with thousands of other services, streamlining your work and making it easier for you and the potential customer to use forms. All of these examples are updated forms used by leading brands and I'm going to explain why each of them works so well. With this action, you can thank the leader for filling out your form, taking the next steps, not to mention informing that the submission was completed.
Knowing your target audience and creating the business image can be effective in helping you create a coherent and compelling CTA that captures attention and attracts more leads. Oracle's lead generation form is unique because it includes a description of the reasons why so many impressive companies are already using their product. Every day, competition grows and it becomes more difficult to attract leads and increase traffic to the business website. Lyft's lead generation form is almost all you see (along with some fun animations) when you enter the company's website.
It means that having a simple form, asking for the visitor's email address without incentives, won't work the way you want to get more leads. Losing leads on the last hurdle because your forms are too intimidating or difficult to fill out means that 99% of your lead generation investment is going by the wayside. The lead capture form on your homepage clearly explains that by using your form I will receive a heatmap that will tell me what makes visitors to my website leave. Anything that can convince the user to give them their email address should be used as a lead generation campaign along with the lead generation form.
This approach instantly segments Uber leads and allows the company to deliver one of two forms to each type of lead. Track the cost-per-lead for your campaigns, the fill rate of lead forms, and the number of leads you get from specific professional audience segments. Unico Nutrition has two lead generation forms on its website that appear at different times along the buyer's journey. We hope that these examples and best practices will help you improve the lead forms of your website and achieve incredible results in lead generation.