Lead Capture Forms: What They Are and How to Use Them

Learn about lead capture forms and how they can help you generate leads for your online business. Discover the secrets behind successful lead capture pages and know what to include and what to leave out.

Lead Capture Forms: What They Are and How to Use Them

Lead capture forms are a powerful tool used to collect customer data. Their main purpose is to collect contact information by offering customers something in exchange for their details, such as a guide, discount code, or product demo. The lead capture form is the main focus of a lead capture page, also known as a landing page. The ultimate goal of this page is to get visitors to fill it with contact information in exchange for content, such as an e-book.

When creating a lead capture form, it's important to keep it simple and straightforward. If you're offering a more important marketing funnel resource, such as a free eBook or Webinar, your lead capture form should have no more than three form fields. If you're going to use a pop-up form to generate leads, then creating a clear and encouraging title and CTA is particularly effective for better results. Lead capture forms are usually hosted on the side of a website, although they sometimes appear as pop-up ads on your website or comprise entire web pages.

Unbounce reports that in a survey that covered 10 industries and more than 74 million shipments, the average conversion rate for Leads Generation was 4.05%. For lead capture forms that target low-funnel customers, more fields (such as company name and lead title) could generate higher-quality leads, since people who aren't very interested in your products or services are less likely to complete a longer form. Sales leaders who recognize these logos can rest assured that the information they provide will be secure. With form notifications, you can set up your lead capture form to automatically send WordPress emails every time someone submits your form.

Now you know some great tips for creating a lead capture form that converts so you can make more money with your online business. So what are you waiting for? Get started today with the most powerful WordPress form plugin and discover the secrets behind successful lead capture pages. Know what to include and what to leave out in order to increase your lead generation efforts.

Leave Reply

All fileds with * are required