What is Lead Generation?Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. It’s the first step in the sales process, and it’s an essential part of any successful business. Lead generation typically involves four steps:
- Attracting strangers and prospects to your website or landing page.
- Converting those visitors into leads by capturing their contact information.
- Nurturing those leads by providing them with valuable content.
- Closing those leads by turning them into customers.