Lead capture forms are essential for lead generation. They serve as a way to collect contact information from potential customers and can be placed on several landing pages that are promoted in your marketing channels. To create a successful lead capture form, you should use a template, not ask for too much personal information, and use the right call to action. When it comes to creating a lead capture form, you should be selective about who you're showing it to.
Place larger photos next to the form, so they don't distract or hide it. Offer some promotion or content (called lead magnets) in exchange for a name, email address, or any other contact information you need. Spend time creating a quality lead magnet, writing great sales copy for your paid ads, and developing incredible content that will drive traffic to your site. To increase your shipping rate, you should use segmentation criteria that will depend on what exactly your lead capture form asks for. We found that targeting your lead capture form to users based on whether or not they added it to the cart had a 3 percentage point difference in shipping rates. If you want to grow your email list and manage the new leads you receive, you'll need to connect your email marketing service to your lead capture page.
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